No Need to Panic

Today's announcement that there's No Need To Panic comes as a result of swine flu. Isn't it strange that there are so many things we don't need to panic about? I am so busy not panicking some days that I can't get any work done. I wonder which organisation will issue a press release saying Panic Now! Well, actually I know, because I have just seen one. It came from carrentals.co.uk and told the world that we are going to run out of rental cars this summer unless we all panic and book now. It's a nice try - but both of these styles of communication seem to me to be treating us like idiots. We have all had enough of the message that we are all doomed - how about some grown up, funny, interesting messages and we might start listening again.